Last month we exhibited Down Under: Melbourne International Coffee Expo in Australia. MICE is the largest specialty coffee event in the entire Asia-Pacific Region.
‘Where the industry comes to play’
A grand total of 9.646 participants gathered throughout the Melbourne Showgrounds between March 30 and April 1. This event is where Australian café owners, roasters, baristas, equipment manufacturers and service providers display everything the specialty coffee industry has to offer.
Giesen at Melbourne International Coffee Expo
In and around our stand, there was a notable emphasis on roasting for the specialty segment of the coffee market. The Giesen stand was located right next to the Five Senses stand. This meant we attracted everyone interested in high end coffee.
Five Senses is our distributor for Australia and New Zealand. They specialize in manufacturing high quality specialty coffee. For more info about this experience, check out their field report.
Richard Muhl, from Five Senses, stated MICE was a memorable event. ‘It was great seeing the Giesen/Five Senses stands being busy all day long without a break!’